收费不透明
Opaque pricing
信息差让客户难以判断服务价值，也让可靠服务难以获得合理回报。
Information gaps make value difficult to judge and reliable service difficult to reward.
LIANMA TECHNOLOGY · SHANGHAI
构建全场景
用车基础设施Infrastructure for
Every Mobility Scenario
推动出行行业全面数字化，让优质服务获得对等价值。
Advancing end-to-end digitalization across mobility—and helping reliable service earn the value it deserves.
我们连接数字化系统、AI智能体、车联网和实体运营，持续解决平台、用户与服务商之间的真实问题。
We connect digital systems, AI agents, connected vehicles and real operations to solve practical problems across platforms, users and service providers.
REAL SERVICEREAL VALUE
20182028
01 / 我们解决什么What We Solve
真正的数字化，
从解决业务问题开始。Real digitalization begins
with real business problems.
链马科技不是单纯的软件公司，也不是单一的车辆运营公司。我们理解平台、用户和服务商三方视角，让技术进入真实业务流程，建立透明、稳定、专业的服务体系。
Lianma is neither only a software company nor only a vehicle operator. We understand the perspectives of platforms, users and service providers, and bring technology into real workflows to build transparent, consistent and professional service systems.
技术不是目的，
技术是解决问题的工具。Technology is not the goal.
It is a tool for solving problems.
行业长期存在的四个问题Four persistent industry challengesSERVICE SYSTEM / 01—04
履约不稳定
Inconsistent delivery
渠道、车辆、门店和服务人员脱节，导致承诺无法稳定落地。
Disconnected channels, vehicles, stores and teams make delivery inconsistent.
车况不透明
Unclear vehicle condition
缺少统一记录与标准流程，客户体验和资产安全难以兼顾。
Without unified records and standards, experience and asset safety are hard to balance.
服务不专业
Unprofessional service
缺少工具、培训和评价体系，一线服务能力难以持续提升。
Without tools, training and fair evaluation, frontline service cannot improve sustainably.
让客户愿意为可靠服务付费，
让平台评价与分配机制更加公平。Help customers pay for reliability—and make platform evaluation and value distribution fairer.FAIR VALUE FOR RELIABLE SERVICE
让平台评价与分配机制更加公平。Help customers pay for reliability—and make platform evaluation and value distribution fairer.FAIR VALUE FOR RELIABLE SERVICE
02 / 全场景基础设施Full-scenario Infrastructure
六套系统，连接每一种
用车需求与履约现场。Six systems connecting mobility demand
with real-world delivery.
从聚合入口到供应链，从实时派单到租车管理，系统已经投入实际使用，并与AI、车联网、渠道和风控能力协同。From aggregation to supply chain, from live dispatch to rental management, every system is in real use and works with AI, connected vehicles, channels and risk control.
01↗
打车聚合系统
Ride-hailing Aggregation
连接多平台运力与用车需求，形成统一服务入口。
Connects multi-platform mobility supply and demand through one service entry.
02↗
租车聚合系统
Car Rental Aggregation
连接租车渠道、车型、价格与供应商资源。
Connects rental channels, vehicle classes, pricing and supplier resources.
03↗
网约车实时派单系统
Real-time Dispatch
面向实时用车场景完成订单分发与运力协同。
Distributes real-time orders and coordinates available mobility supply.
04↗
预约接送系统
Pre-booked Transfer
覆盖机场、高铁、企业等预约接送服务场景。
Supports airport, rail and enterprise pre-booked transfer scenarios.
05↗
租车供应链管理系统
Rental Supply Chain
协同供应商、订单、车辆、结算与履约过程。
Coordinates suppliers, orders, vehicles, settlement and delivery.
06↗
智能租车管理系统
Intelligent Rental Management
连接经营数据、车辆资产、门店服务和风控。
Connects operating data, vehicle assets, store service and risk control.
统一能力底座Unified Capability FoundationONE FOUNDATION · MULTIPLE SCENARIOS
AI AGENTSAI智能体AI agentsCONNECTED VEHICLES车联网Connected vehiclesCHANNELS渠道连接Channel connectivityRISK CONTROL风险控制Risk controlSERVICE STANDARD标准化服务Service standards
LIANMA / AI BUSINESS AGENTCONNECTED
01DATASERVICERISKACTION
AIBUSINESS
CONTEXT
CONTEXT
ORDER
VEHICLE
CUSTOMER
RISK
AUTHORIZED TASKS01经营数据查询Operating data queries02智能客户服务Intelligent customer service03业务风险预警Business risk alerts04违章信息查询Traffic violation queries05授权业务操作Authorized business operations
REAL DATAPERMISSION CONTROLAUDITABLE ACTIONS
03 / 理解业务的AIAI That Understands Business
不是孤立的问答，
而是连接业务系统的智能体。Not an isolated chatbot,
but an agent connected to operations.
AI智能体与租车智能管理系统关联，在授权范围内查询经营数据、响应客户、提示风险、查询违章并完成业务操作。智能能力建立在真实数据、原有权限和可追溯流程之上。
Our AI agent works with the intelligent rental management system to query operating data, support customers, flag risks, check violations and complete authorized tasks—grounded in real data, existing permissions and auditable workflows.
TECHNOLOGY PRODUCT BRANDRentMind智行租车系统Intelligent Rental System01真实业务语境Real business context02原有权限边界Existing permission boundaries03操作全程可追溯Auditable operations
五类岗位智能体Five Role-based AgentsQUERY → DIAGNOSE → ADVISE → ALERT → ACT
老板智能体
Owner Agent
经营看板、收入成本、车辆利用率、异常诊断与经营建议。
Operating dashboards, revenue and cost, fleet utilization, anomaly diagnosis and recommendations.
店长智能体
Store Manager Agent
库存、价格、订单、人员与交付任务协同。
Coordinates inventory, pricing, orders, staff and delivery tasks.
客服智能体
Service Agent
咨询应答、订单查询、服务指引与工单协同。
Handles inquiries, order checks, service guidance and work-order coordination.
车务智能体
Fleet Agent
车况、调度、整备、维保、年检与违章提醒。
Supports vehicle status, dispatch, preparation, maintenance, inspections and violation alerts.
风控智能体
Risk Agent
风险识别、异常预警、处置建议与授权操作。
Identifies risk, flags anomalies, recommends actions and supports authorized operations.
04 / 车辆全生命周期Full Vehicle Lifecycle
一辆车，一套数字身份，
贯穿全部经营环节。One vehicle. One digital identity.
Every operating stage connected.
链马把车辆资产、经营数据、服务记录和风险信息放进同一套基础设施，不只管理自营车辆，也面向主机厂、资产方、租车企业、合作门店和区域车队输出能力。Lianma brings vehicle assets, operating data, service records and risk information into one infrastructure—serving not only self-operated fleets, but also OEMs, asset owners, rental companies, partner stores and regional fleets.
01→
车辆资源
Vehicle Sourcing
采购、使用权及资产方协同
Procurement, usage rights and asset-owner coordination
02→
数字身份
Digital Identity
一车一档、证照与车联网接入
One vehicle, one profile, credentials and connectivity
03→
库存定价
Inventory & Pricing
库存状态、价格与收益管理
Availability, pricing and yield management
04→
渠道订单
Channels & Orders
聚合渠道、用户与订单入口
Aggregated channels, users and order entry
05→
调度交付
Dispatch & Delivery
车辆调度、整备与透明交付
Dispatch, preparation and transparent delivery
06→
车况安全
Condition & Safety
里程、车况与出车安全报告
Mileage, condition and pre-departure safety reports
07→
维保救援
Maintenance & Rescue
保养、维修、轮胎与道路救援
Maintenance, repairs, tyres and roadside assistance
08→
车务风控
Fleet Risk Control
违章、年检、事故与风险协同
Violations, inspections, incidents and risk coordination
09
退出管理
Vehicle Exit
车辆退出、残值与完整经营档案
Vehicle exit, residual value and complete operating records
ONE VEHICLE · ONE RECORD让车辆状态可知、经营过程可看、服务质量可查、风险处置可追溯。Make vehicle status visible, operations measurable, service verifiable and risk handling traceable.
05 / 实体运营验证Real-world Validation
技术进入现场，
才能持续创造价值。Technology creates value
only when it reaches the field.
从成都、广州、杭州、上海、乌鲁木齐、宜宾、东莞等11座城市的运营实践，到如今战略聚焦新疆，我们用真实车辆、门店和服务持续验证系统能力。From operating experience across 11 cities—including Chengdu, Guangzhou, Hangzhou, Shanghai, Urumqi, Yibin and Dongguan—to today’s strategic focus on Xinjiang, we validate our systems through real vehicles, stores and service.
11历史运营城市Cities operated historically1,000+历史运营车辆Vehicles operated historically2024战略聚焦新疆Xinjiang focus began
CHEMA TAIBAO · XINJIANG SERVICE NETWORK
600+新疆六家重点门店
Six Key Stores across Xinjiang
天山机场店
Tianshan Airport Store
徕宁机场店
Laining Airport Store
伊宁机场店
Yining Airport Store
梨城机场店
Licheng Airport Store
雪都机场店
Xuedu Airport Store
布尔津店
Burqin Store
06 / 服务标准、培训与认证Standards, Training & Certification
把可靠服务，变成可以
复制、检查和评价的标准。Turn reliable service into standards
that can be replicated and verified.
链马用系统、流程、培训和现场检查回应收费不透明、履约不稳定、车况不透明和人员不专业，让服务质量成为可以衡量的经营能力。Systems, workflows, training and field inspections address opaque pricing, inconsistent delivery, unclear vehicle condition and unprofessional service—making quality a measurable operating capability.
统一服务识别
Unified Service Identity
门店标识、工服与服务人员形象统一。
Consistent store identity, uniforms and frontline presentation.
透明收费
Transparent Pricing
清晰展示费用、保障内容与责任边界。
Clear pricing, protection details and responsibility boundaries.
透明车况
Transparent Condition
车辆整备、出车检查与可理解的车况报告。
Preparation, pre-departure inspection and understandable condition reports.
稳定履约
Reliable Delivery
交付、替换车辆、救援和异常处置形成标准流程。
Standardized delivery, replacement, rescue and exception handling.
人员专业
Professional Teams
店长、客服、车务和一线服务持续培训考核。
Ongoing training and assessment for store, service and fleet teams.
门店认证
Store Certification
合作门店按统一标准认证、检查与持续改进。
Partner stores are certified, reviewed and continuously improved.
SERVICE VALUE让客户愿意为可靠服务付费，让真正创造价值的人获得应有回报。Help customers pay for reliable service—and help real value creators earn the return they deserve.
07 / 品牌与履约架构Brand & Delivery Architecture
一套基础设施，
两个核心品牌角色。One infrastructure.
Two core brand roles.
链马建设产业基础设施，車馬太保把能力转化为用户可以直接感知的可靠服务；技术公司与实体运营公司分别承接产品建设和现场履约。Lianma builds industry infrastructure. Chema Taibao turns it into reliable service users can experience. Technology and operating entities support product development and field delivery.
MASTER BRAND / INFRASTRUCTURE01
链马LIANMALIANMA TECHNOLOGY全场景用车基础设施母品牌
Mobility Infrastructure Master Brand
负责战略、技术、数据、AI、标准、车辆基础设施和产业协同。
The master brand for strategy, technology, data, AI, standards, vehicle infrastructure and industrial collaboration.
USER SERVICE BRAND02
車馬太保
CHEMA TAIBAO
用户服务品牌。承接车辆、门店、交付、在途服务、救援和真实体验，让可靠服务被看见。
The user-service brand for vehicles, stores, delivery, in-trip support, rescue and real experiences—making reliable service visible.
TECHNOLOGY DELIVERY
＋车城智行技术产品品牌RentMind智行租车系统Intelligent Rental System
车城智行
Checheng Technology
数字化产品、AI智能体、车联网平台与技术服务主体。
Digital products, AI agents, connected-vehicle platforms and technology services.
REAL-WORLD DELIVERY
车城汽车服务品牌Checheng Auto Service Brand車馬太保CHEMA TAIBAO
车城汽车服务有限公司
Checheng Auto Service Co., Ltd.
以車馬太保品牌承接车辆运营、门店服务、服务标准落地与实体场景验证。
Operating under the Chema Taibao brand for vehicle operations, store service, standards implementation and real-world validation.
BUSINESS MODEL
多元而相互协同的收入结构
Diversified, mutually reinforcing revenue
01车辆运营收入Vehicle operations02技术服务费Technology services03品牌与管理输出Brand & management services04车联网服务Connected-vehicle services05供应链服务Supply chain services
可扩展方向：AI经营服务、车辆全生命周期管理、培训认证、驿站及目的地合作、旅行健康与安全资源协同。Expansion directions: AI operations, full vehicle lifecycle management, training and certification, mobility stations and destination partnerships, and travel health and safety coordination.
08 / 合作生态Partner Ecosystem
与行业伙伴共同连接渠道、技术和真实服务。Connecting channels, technology and real service with industry partners.
神州租车携程滴滴飞猪哈啰悟空租车租租车
以上品牌为正式合作伙伴，品牌名称及标识权利归各自权利人所有。The brands above are formal partners. All names and marks remain the property of their respective owners.
09 / 未来生态版图Future Ecosystem
以用车为核心，
连接更完整的旅程。Mobility at the core.
A more complete journey around it.
以下为规划与连接方向，不代表当前均已自营。链马将优先连接专业伙伴和真实资源，在业务密度、能力与条件成熟后评估更深度的运营方式。The following are planned or connected-ecosystem directions, not all currently self-operated. Lianma will first connect professional partners and real resources, then evaluate deeper operating models as scale and capabilities mature.
规划方向PLANNED
车辆金融、保险与风险保障协同
Vehicle Finance, Insurance & Risk Coordination
连接车辆资产、经营数据与专业金融保险机构，服务车辆全生命周期。
Connect vehicle assets and operating data with professional finance and insurance institutions across the vehicle lifecycle.
↗连接型生态CONNECTED ECOSYSTEM
目的地与旅程服务
Destination & Journey Services
连接营地、住宿、驿站、餐饮补给和沿途服务节点。
Connect campsites, lodging, mobility stations, refreshments and route service points.
↗连接型生态CONNECTED ECOSYSTEM
旅行健康与应急服务
Travel Health & Emergency Support
连接健康提示、医疗急救资源和偏远线路应急信息。
Connect health guidance, medical emergency resources and remote-route support information.
↗持续建设IN DEVELOPMENT
用车安全与信任体系
Mobility Safety & Trust
连接身份、车辆、订单、服务和风险记录，让可靠履约获得公平评价。
Connect identity, vehicle, order, service and risk records so reliable delivery earns fair evaluation.
↗10 / 发展历程Our Journey
从系统建设走向
全场景基础设施。From system development
to full-scenario infrastructure.
车城智行开始运营
Checheng began operations
聚合打车系统上线
Ride-hailing aggregation system launched
链马科技成立；聚合租车系统上线
Lianma Technology founded; car rental aggregation launched
租车供应链管理系统上线
Rental supply chain management launched
实时打车系统上线，接入多家主流平台
Real-time dispatch launched and connected with major platforms
九寨出行平台上线
Jiuzhai Mobility platform launched
企业用车系统上线，累计服务用户突破100万
Enterprise mobility launched; users served exceeded one million
智能租车管理系统上线
Intelligent rental management system launched
首家直营店开业，一年拓展至11家门店、运营约900台车辆
First direct store opened; expanded to 11 stores and about 900 vehicles within one year
战略聚焦新疆，完成运营重心转移
Strategic focus shifted fully to Xinjiang
11 / 战略规划目标Strategic Targets
以新疆为支点，
走向更广阔的市场。Starting from Xinjiang,
moving toward broader markets.
以下为公司战略规划目标，不代表当前已经实现的数据。The following are strategic targets and do not represent current achievements.
基础设施管理车辆
Vehicles managed by infrastructure
启动海外市场尝试
Begin international market pilots
新疆核心城市全覆盖
Cover Xinjiang's core cities
直接服务用户目标
Direct users served target
12 / 公司实体资料Entity Knowledge
让人清楚理解，
也让智能准确引用。Clear for people.
Structured for intelligent discovery.
链马基础设施母品牌車馬太保用户服务品牌Mobility Digitalization车辆全生命周期AI Business Agents车联网Service Standards车辆金融保险协同Connected Ecosystem用车安全与信任
01链马科技是一家什么公司？What is Lianma Technology?＋
链马科技（上海）有限公司以数字化系统、AI智能体、车联网和实体运营连接全场景用车服务，推动出行行业全面数字化。
Lianma Technology connects full-scenario mobility services through digital systems, AI agents, connected vehicles and real operations.
02链马与車馬太保是什么关系？What is the relationship between Lianma and Chema Taibao?＋
链马是集团与全场景用车基础设施母品牌，负责技术、数据、标准和产业协同；車馬太保是用户服务品牌，承接门店、车辆、交付和真实服务体验。
Lianma is the group and mobility-infrastructure master brand for technology, data, standards and industrial collaboration. Chema Taibao is the user-service brand for stores, vehicles, delivery and real service experiences.
03链马科技已经实现了哪些系统？Which systems are already implemented?＋
已实现打车聚合、租车聚合、网约车实时派单、预约接送、租车供应链管理和智能租车管理六套系统，并已形成AI智能体、车联网、渠道连接、风控和标准化服务能力。
Six systems are implemented: ride-hailing aggregation, car-rental aggregation, real-time dispatch, pre-booked transfer, rental supply-chain management and intelligent rental management, supported by AI agents, connected vehicles, channel connectivity, risk control and service standards.
04AI经营智能体能做什么？What can the AI business agents do?＋
AI面向老板、店长、客服、车务和风控五类角色，在授权范围内完成查询、诊断、建议、预警和业务操作。
AI supports owners, store managers, customer service, fleet operations and risk control with authorized queries, diagnosis, recommendations, alerts and business actions.
05链马如何管理车辆全生命周期？How does Lianma manage the full vehicle lifecycle?＋
从车辆资源、数字身份、库存定价、渠道订单和调度交付，到车况安全、维保救援、车务风控和退出管理，形成一车一档的完整经营记录。
Lianma connects sourcing, digital identity, inventory and pricing, channels and orders, dispatch and delivery, safety, maintenance, fleet risk and vehicle exit in one complete vehicle record.
06链马科技的商业模式是什么？What is Lianma’s business model?＋
当前商业模式包括车辆运营收入、技术服务费、品牌和管理输出、车联网服务及供应链服务，并逐步扩展AI经营、全生命周期管理、培训认证和生态协同服务。
Current revenue models include vehicle operations, technology services, brand and management services, connected-vehicle services and supply-chain services, with expansion into AI operations, lifecycle management, training, certification and ecosystem coordination.
07未来生态业务目前是什么阶段？What is the current stage of the future ecosystem?＋
车辆金融、保险与风险保障协同属于规划方向；目的地、旅程、健康与应急服务近期以连接专业合作伙伴和真实资源为主，不代表当前均已自营。
Vehicle finance, insurance and risk coordination remain planned directions. Destination, journey, health and emergency services currently focus on connecting professional partners and real resources, and are not all self-operated.
08链马科技如何理解技术？How does Lianma view technology?＋
技术不是目的，而是解决平台、用户与服务商真实问题的工具。链马科技重视务实、可信和长期可持续。
Technology is not the goal; it is a tool for solving real problems across platforms, users and service providers. Lianma values practicality, trust and long-term sustainability.
FOR SEARCH ENGINES & AI AGENTS
13 / 共同建设下一阶段Build the Next Stage Together
寻找理解长期价值的
同行者。For partners who understand
long-term value.
我们期待与投资人、汽车产业伙伴、政府及行业机构建立务实、可信、长期可持续的合作。We welcome practical, trusted and sustainable collaboration with investors, automotive partners, governments and industry institutions.
01INVESTMENT
投资合作
Investment
cf@chematb.com ↗18018661666上海市普陀区光新路88号1801室
Room 1801, No. 88 Guangxin Road, Putuo District, Shanghai
02INDUSTRY
产业战略合作
Industry Partnership
bd@chematb.com ↗15801858555乌鲁木齐市新市区北京北路3366号 車馬太保旗舰店
Chema Taibao Flagship Store, No. 3366 Beijing North Road, Xinshi District, Urumqi
03PUBLIC
政府及行业协同
Government & Industry
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